01 Jun Social Media and Business
A social media presence is mandatory in today’s market…
In order to make it in today’s market, no matter what kind of business you are in, you have to reach out to your customers in a way they use every day. Thing were simpler, but more costly, before when all you needed were a decent looking website and a strong Google Adwords campaign. But times have changed and so should your business’ approach to marketing. Social media websites such as Facebook and Twitter give you the opportunity to know exactly what your target customer base wants and is interested in. The trick now is to engage them in a way that builds their trust and loyalty to your company. Once you have figured out who your target audience is you have won a small piece of the battle, now you need to reach out and grab them. Recent reports show that users of social media are over 200% more likely to purchase items from businesses they follow or like on social media websites. Think about that for a second…That is a very strong statistic. It gets even more interesting when you take into consideration that over 80% of Americans have a social media profile. This past year Facebook was the most used website in the world…it doesn’t take rocket science to figure out how useful this could be for your business if utilized properly. 23% of all time spent online is on a social media website, and over 73% of these users are viewing them on a mobile device (see why it’s so important to have a mobile friendly website now?).
As you see from the chart above, if you have not already started utilizing social media websites to your business’ advantage it is definitely time to start doing so. If you need help getting started, or someone that is an expert to handle your social media business presence take a moment and get a quote from us today and see how quickly we can drive customers to your business’ door.