For years, SEO was all about keywords, backlinks, and making Google happy. You optimized your site, ranked in search results, and traffic followed.
That game is changing.
AI tools such as ChatGPT and Perplexity, along with Google’s AI-powered search results, are transforming how people find answers. They no longer list ten websites. Instead, they deliver a direct, conversational answer without the user even clicking a link.
Here is what that means for your business:
Being “on Google” is no longer enough. You must be part of the data AI is pulling from, or you risk disappearing from the conversation entirely.
Content must feel human. AI search looks for high-quality, helpful, trustworthy content rather than keyword stuffing.
Local SEO is still essential. When AI searches “best [service] near me,” it uses verified listings, reviews, and optimized profiles. If you are not optimized, you are invisible.
The good news is that businesses that adapt now will secure their place in this new search landscape.
I am offering a free initial consultation to help you:
• See how your business is showing up in AI-powered search
• Identify missed opportunities for traffic and leads
• Build a plan that works for both today’s SEO and tomorrow’s AI
If you want to stay ahead instead of playing catch-up, let’s talk.
