What Lifting Heavy Taught Me About Running Paid Ads
Most business owners try to scale ads the same way beginners try to bench 225… Too much weight. Too fast. Bad form. Injured ego. The gym taught me something marketing “gurus” rarely do: 1. Progressive overload = budget scaling. You don’t double your ad spend...3 Things ChatGPT Could Be Doing to Make Your Life Easier Right Now
If you run a small service-based business, whether that’s pressure washing, plumbing, HVAC, landscaping, or electrical, you probably wear every hat there is. You’re the owner, the sales guy, the scheduler, the marketer, and the one still doing the actual work. But...The Hidden Hurdles of Running Ads in High-Risk Industries and How to Overcome Them
Running paid ads on Google or Facebook can be tough for any business. But if your industry is labeled “high-risk,” those challenges multiply. From ad disapprovals to account bans, compliance becomes a daily battle — not because your business is illegitimate, but...Facebook Ads vs. Google Ads: Which One Works Best for Your Business?
Running ads online is a lot like running a lemonade stand. You can either shout at people who are walking by (Facebook Ads) or wait for people to come looking for lemonade (Google Ads). Both can work — but which one is better depends on your kind of business. Google...
