Think of Google Ads like buying a super-loud megaphone that only talks to people who are already thirsty and looking for lemonade. Instead of yelling to everyone walking by, the megaphone waits until someone says, “I want lemonade,” then it shouts, “Come to YOUR stand right here!”
Why it’s important
With SEO, you grow a garden that brings people over time. With Google Ads, it’s like turning on a big spotlight right now that points to your stand so people see it immediately. If you just opened your stand or need more customers today, Google Ads can make that happen.
The step-by-step process
Choose your goal
Are you trying to sell more lemonade? Get people to sign up for a free sample? Or make them remember your stand for later?
This decides how your ad will be set up.
Pick your audience
You tell Google: “I only want to talk to people in my neighborhood who like lemonade.”
(Or for a real business: maybe only people in a 10-mile radius looking for plumbers, bakers, or fishing trips.)
Choose your keywords
These are the magic words people type into Google — like “best lemonade near me” or “cheap lemonade stand.”
For real businesses, it’s things like “emergency plumber” or “wedding cakes.”
Write your ad
This is your short, catchy message. Like:
Headline: “Fresh Lemonade – Only 50¢!”
Description: “Ice-cold, made fresh, right on the corner of Main & 2nd. Come thirsty!”
Set your budget
You decide how much you’re willing to spend each day. Maybe $5 means Google shows your ad to 50 people, and $10 means 100 people.
Launch and watch
Turn it on, then check how many people clicked, visited, or bought lemonade. If something isn’t working, change the words, audience, or budget until it does.
Google Ads is like flipping on a neon sign above your stand that says “LEMONADE HERE!” and making sure only the people who actually want lemonade see it.
I help businesses use that sign the right way — so they don’t waste money showing ads to people who don’t care and instead get more customers fast.
