Imagine you have a notebook where you write down the names of everyone who buys lemonade from you.
Next time you’re making a special flavor — strawberry lemonade, maybe — you send them a friendly note saying, “Hey! I’ve got something new you’ll love!”
That’s email marketing: keeping in touch with people who already like you so they keep coming back.
Why it’s still important
Some people think email is old-school, like using a pencil instead of a tablet. But here’s the thing — people still check their email every single day.
When you show up in someone’s inbox, it’s like walking right into their living room to have a conversation.
And unlike social media, where your post might get buried, emails go directly to them.
The step-by-step process
Collect your list
Ask customers for their email when they buy lemonade: “Want me to let you know when we have new flavors or special deals?”
In the real world, this is done with sign-up forms on websites, checkout pages, or in-store tablets.
Organize your audience
Some people only like regular lemonade. Others want the fancy flavors. Group them so you can send the right message to the right people.
Write your email
Make it short, friendly, and useful:
Subject line: “New Strawberry Lemonade – Only This Weekend!”
Message: “Come try our fresh strawberry lemonade for just $1. Saturday only!”
Send and measure
See who opened it, who clicked, and who came to buy. If lots of people opened it but didn’t buy, change your offer next time.
Why it still works
Direct line: You’re talking to people who already know and trust you.
Control: No algorithms hiding your message.
Cost: It’s way cheaper than ads, and you can send to thousands for just a few dollars.
Email marketing is like having a VIP club for your customers — you get to talk to them whenever you want, offer special deals, and keep them excited about what you’re doing.
I help businesses turn casual customers into loyal fans who buy again and again — without spending a fortune on ads.
