Every now and then someone asks me a simple question: “So what exactly do you do?” The short answer is digital marketing and web development. The real answer is that I help businesses turn the internet into a predictable source of customers. Over the last several...
Imagine you have a notebook where you write down the names of everyone who buys lemonade from you. Next time you’re making a special flavor — strawberry lemonade, maybe — you send them a friendly note saying, “Hey! I’ve got something new you’ll love!” That’s email...