Running ads online is a lot like running a lemonade stand. You can either shout at people who are walking by (Facebook Ads) or wait for people to come looking for lemonade (Google Ads). Both can work — but which one is better depends on your kind of business.
Google Ads: People Already Thirsty
Google is like the busy street corner where people walk up and say, “I want lemonade!”
Best for businesses solving immediate needs. A plumber, dentist, towing company, or locksmith.
Why it works: Customers are already searching for “emergency plumber near me” or “best fishing charter in Destin.” Your ad just helps them find you faster.
Think of it as: Meeting demand right now.
Facebook Ads: Creating Thirst
Facebook is like throwing a fun block party where you hand out lemonade samples. Nobody came looking for lemonade, but now that they’ve tasted it, they’re interested.
Best for businesses with lifestyle appeal. Clothing boutiques, gyms, restaurants, fishing trips, or local events.
Why it works: People aren’t actively searching, but you can grab their attention with photos, videos, and special offers.
Think of it as: Making people want what they didn’t know they needed.
When to Use Each
Use Google Ads if:
Your customers type their problem into Google when they need help fast (plumber, roofer, lawyer, dentist).
Use Facebook Ads if:
Your product or service benefits from storytelling, visuals, or community buzz (restaurants, boutiques, fishing trips, local events).
Use Both if:
You want the best of both worlds — Google catches the people searching, while Facebook introduces you to new audiences who didn’t know you existed.
Simple Sales Pitch
Facebook Ads and Google Ads aren’t enemies; they’re tools for different jobs. Google is your “catch people already searching” tool, while Facebook is your “make people notice and get curious” tool.
I help businesses pick the right platform (or blend both) so they don’t waste money shouting into the wrong crowd. With the right strategy, your business can turn clicks into real customers; whether they’re already thirsty or you’re making them thirsty.
