What is email marketing?

Imagine you have a notebook where you write down the names of everyone who buys lemonade from you. Next time you’re making a special flavor — strawberry lemonade, maybe — you send them a friendly note saying, “Hey! I’ve got something new you’ll love!” That’s email...

What is a Google Ad campaign?

Think of Google Ads like buying a super-loud megaphone that only talks to people who are already thirsty and looking for lemonade. Instead of yelling to everyone walking by, the megaphone waits until someone says, “I want lemonade,” then it shouts, “Come to YOUR stand...