by Lendon Webb | Aug 21, 2025 | Facebook Ads, Google Ads, Paid Ads
Running ads online is a lot like running a lemonade stand. You can either shout at people who are walking by (Facebook Ads) or wait for people to come looking for lemonade (Google Ads). Both can work — but which one is better depends on your kind of business. Google...
by Lendon Webb | Aug 19, 2025 | E-mail Marketing
Imagine you have a notebook where you write down the names of everyone who buys lemonade from you. Next time you’re making a special flavor — strawberry lemonade, maybe — you send them a friendly note saying, “Hey! I’ve got something new you’ll love!” That’s email...
by Lendon Webb | Aug 17, 2025 | Google Ads, Paid Ads
Think of Google Ads like buying a super-loud megaphone that only talks to people who are already thirsty and looking for lemonade. Instead of yelling to everyone walking by, the megaphone waits until someone says, “I want lemonade,” then it shouts, “Come to YOUR stand...
by Lendon Webb | Aug 15, 2025 | SEO
SEO stands for Search Engine Optimization. It’s like putting up the best, brightest sign for your lemonade stand so when people walk by, they notice you right away. Except instead of people walking by, it’s people searching on Google — and your “sign” is your website....
by Lendon Webb | Aug 14, 2025 | AI, SEO
For years, SEO was all about keywords, backlinks, and making Google happy. You optimized your site, ranked in search results, and traffic followed. That game is changing. AI tools such as ChatGPT and Perplexity, along with Google’s AI-powered search results, are...
