by Lendon Webb | Feb 11, 2026 | Paid Ads
Most business owners try to scale ads the same way beginners try to bench 225… Too much weight. Too fast. Bad form. Injured ego. The gym taught me something marketing “gurus” rarely do: 1. Progressive overload = budget scaling. You don’t double your ad spend...
by Lendon Webb | Nov 3, 2025 | AI
If you run a small service-based business, whether that’s pressure washing, plumbing, HVAC, landscaping, or electrical, you probably wear every hat there is. You’re the owner, the sales guy, the scheduler, the marketer, and the one still doing the actual work. But...
by Lendon Webb | Oct 9, 2025 | Facebook Ads, Google Ads, Paid Ads
Running paid ads on Google or Facebook can be tough for any business. But if your industry is labeled “high-risk,” those challenges multiply. From ad disapprovals to account bans, compliance becomes a daily battle — not because your business is illegitimate, but...
by Lendon Webb | Aug 21, 2025 | Facebook Ads, Google Ads, Paid Ads
Running ads online is a lot like running a lemonade stand. You can either shout at people who are walking by (Facebook Ads) or wait for people to come looking for lemonade (Google Ads). Both can work — but which one is better depends on your kind of business. Google...
by Lendon Webb | Aug 19, 2025 | E-mail Marketing
Imagine you have a notebook where you write down the names of everyone who buys lemonade from you. Next time you’re making a special flavor — strawberry lemonade, maybe — you send them a friendly note saying, “Hey! I’ve got something new you’ll love!” That’s email...
