by Lendon Webb | Feb 11, 2026 | Paid Ads
Most business owners try to scale ads the same way beginners try to bench 225… Too much weight. Too fast. Bad form. Injured ego. The gym taught me something marketing “gurus” rarely do: 1. Progressive overload = budget scaling. You don’t double your ad spend...
by Lendon Webb | Oct 9, 2025 | Facebook Ads, Google Ads, Paid Ads
Running paid ads on Google or Facebook can be tough for any business. But if your industry is labeled “high-risk,” those challenges multiply. From ad disapprovals to account bans, compliance becomes a daily battle — not because your business is illegitimate, but...
by Lendon Webb | Aug 21, 2025 | Facebook Ads, Google Ads, Paid Ads
Running ads online is a lot like running a lemonade stand. You can either shout at people who are walking by (Facebook Ads) or wait for people to come looking for lemonade (Google Ads). Both can work — but which one is better depends on your kind of business. Google...
by Lendon Webb | Aug 17, 2025 | Google Ads, Paid Ads
Think of Google Ads like buying a super-loud megaphone that only talks to people who are already thirsty and looking for lemonade. Instead of yelling to everyone walking by, the megaphone waits until someone says, “I want lemonade,” then it shouts, “Come to YOUR stand...
