What is SEO?

SEO stands for Search Engine Optimization. It’s like putting up the best, brightest sign for your lemonade stand so when people walk by, they notice you right away. Except instead of people walking by, it’s people searching on Google — and your “sign” is your website....

AI Is Changing SEO Faster Than Most Businesses Realize

For years, SEO was all about keywords, backlinks, and making Google happy. You optimized your site, ranked in search results, and traffic followed. That game is changing. AI tools such as ChatGPT and Perplexity, along with Google’s AI-powered search results, are...